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» » » Show and Sell: DIY Marketing Photography for Entrepreneurs

Show and Sell: DIY Marketing Photography for Entrepreneurs

Show and Sell: DIY Marketing Photography for Entrepreneurs

MP4 | Video: AVC 1920x1080 | Audio: AAC 48KHz 2ch | Duration: 46m | 658 MB | Language: English
This class is for small business owners, artists, and anyone interested in improving their visual communication skills through photography. Your finished project will be five images that show your product in every light and convey your aesthetic visually.
This course is do-it-yourself, practical, and focused on creating images with intention, instead of just the theory. It is perfect even (or especially!) if you do not want to become a photographer. You will walk away with the tools to take better photos immediately for refreshing you social media, generating interest with behind-the-scenes photographs, or launching an online store!
In this class you will learn the technique I use to create awesome branded images easily:
Find/figure out your visual identity
Gather images that inspire you
Break down the ways to recreate them
Shoot the 5 core types of marketing and merchandising photographs
As a baseline, you will need to be able to take a properly exposed photo. If you can take one photo, you can take a better one!
Behind-the-scenes image
Clean product shot on white
Lifestyle image
Image that shows size
Stock photo for banners
I will also share my most helpful tips for a seamless shoot! By asking yourself "Why am I taking these images?!" throughout the process, your final photos will communicate a crystal clear message to potential customers.
You have all the tools necessary to create better content! For this class all you need is:
something that takes pictures (phone or camera of any kind)
A light source (the sun or studio lights)
A subject (your product, cat, or favourite plant!)
You will walk away from this course with the critical skills to self-evaluate pictures, and the step-by-step process to improve them. Professional photography is not simply about walking onto set, taking one photo and going "ah! It's amazing, goodbye!" You will learn to look at their shoot setup, evaluate it quickly, and course correct to better illustrate you fundamental "Why".
Show and Sell: DIY Marketing Photography for Entrepreneurs

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