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Getting started with Google Tag Manager

Getting started with Google Tag Manager

MP4 | Video: h264, 1280x720 | Audio: AAC, 48 KHz, 2 Ch
Genre: eLearning | Language: English + .srt | Duration: 20 lectures (1 hour, 32 mins) | Size: 434 MB
Gain basics skills in Google Tag Manager - tool that is used on over 5 000 000 websites worlwide.

What you'll learn
What is Google Tag Manager
Why should you use Google Tag Manager
How Google Tag Manager works
You will be familiar with GTM interface
How to install Google Analytics using GTM
How to track element clicks using GTM
How to install Facebook pixel using GTM
How to setup Facebook conversion tracking using GTM
How to setup Google Ads conversion tag using GTM
Requirements
Computer with internet connection
Description
So you have heard about Google Tag Manager but never had a chance to know what it is and if you need it.
This course will help you to get the basic knowledge about Google Tag Manager and apply it to practice, by installing Google Analytics, Facebook pixel, Google Ads conversion tracking on your website.
Topics that are covered in this course:
? What is Google Tag Manager and how it can be useful
? Basic concepts and terminology
? Installation of Google Tag Manager on any website, including Wordpress, WIX, Squarespace, Weebly
? Interface overview
? Google Analytics installation using Google Tag Manager
? Track any element clicks using Google Tag Manager
? Install Facebook pixel using Google Tag Manager
? Setup Facebook conversion tracking using Google Tag Manager
? Setup Google Ads conversion tracking tag using Google Tag Manager
Who this course is for:
Website owners
Digital marketers
Website developers curious about Google Tag Manager
Getting started with Google Tag Manager

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